Welcome Bloggers !

Welcome. This Blog contains a brief review of Boy Overboard by Morris Gleitzman, l will talk about some aspects of the book such as the plot, the characters, the language, my recommendations and even my likes and dislike about the book. My second post is a examination of the Nutri-Grain advertisement, it will analyses the features or the advertisement such as the purpose of the advertisement, structure and layout of the ad, the target audience, and advertising features, and finally the visual techniques which make the advertisement an effective marketing tool.                                                            

                                           

                     Enjoy !

Book Review - Boy Overboard by Morris Gleitzman

“Overboard”, which is quoted by Yusuf's grandfather in the novel, is an English word meaning to do something that is bold, wild, dangerous and crazy. Boy Overboard is a moving fictional novel written by the clever and well known Morris Gleitzman. Morris Gleitzman has drawn upon the real-life stories of young Afghan refugees for this novel. It is the story of two Afghan children, soccer fanatic Jamal and his rough and dangerously outspoken sister, Bibi who is also a big enthusiast of soccer. Jamal loves playing football, which isn't easy if your goalie only has one leg and you keep having to dodge landmines to get your ball back. 

Jamal's stubborn little sister Bibi is even better at football than Jamal. But girls playing football is against the law in Afghanistan. When it is discovered that Jamal's mother has been secretly running a school, the family must leave their home immediately and begin a long and dangerous journey to Australia. The children survive separation from their parents, hunger, and violent smugglers only to find that Australia isn't as welcoming as they had thought but, even though they face an uncertain future, Jamal, Bibi and their parents know that as long as they are together, that is all that matters. I enjoyed reading this book very much it is full of suspense all the way through the book, the book is also very moving. This book has believable characters and will teach you the lesson of always having hope and faith. I highly recommend this book for children aged 9-13 years old.

Nutri-Graim 2009 commercial

The Kellogg's Nutri-Grain Beach Racer Game ads were very well executed, with bright, attention-getting colors and eye-catching motion. The purpose for the advertisement is to engage consumers to buy this product in this case Nutri-Grain, Kellogg's has really used many techniques through this clip to catch buyer's attention. Kellogg’s Nutri-Grain is a breakfast cereal aimed at the teenage market (male 12-17). This appeals to the average12 yr old, this is by Kellogg's putting a child in the ad showing the effect's, and transformation of eating Nutri-Grains.

This advertisement is very effective because Kellogg's has used the AIDA theory, by the use of the AIDA theory it engages the viewer's attention oby the use of stunning graphic detail and the speed of the commercial, being quick and dramatic making the viewer not wont to miss a thing. The use of banners is very effective and eye catching. The commercial is full of action being a male targeted commercial, this increase the viewer wanting to buy the item. Also the  large shot of of the boy eating Nutri-Grain and how the boy is scooping the food like its irresistible, this makes the viewer want to eat Nutri-Grains. The music in the background is fits the commercial very well being a fast motion commercial. The add makes you feel that if you eat Nutri-Grain cereal you will be strong and tough, full of energy.

By showing the young boy growing up getting stronger and stronger eating Nutri-Grain this appeals to the viewer making them want to be big and tough and win the race. Also by adding in the mother showing the viewers the mother encouraging her son to eat Nutri-Grains and at the end she gets the medal, by doing this the ad also appeals to mothers.